Product Placement in TV Shows and Movies

I think product placement on shows is one of the best ways for companies to advertise because the advertising is more subtle than commercials or print ads.  People feel connected to television shows and movies because they play off of human emotions to tell their story.  People relate to the emotions of the show and they feel comfortable with what they are viewing.  When people are hooked into the movies and the shows, they are generally going to respect the product usage on the show.  When likable characters are seen using a certain product, the viewer is going to associate the cool character with a cool product.  

Teenagers are especially prone to this type of advertising because of their intake of pop culture.  Teenagers love television and movies and they are always looking for that place to fit in in their life.  When they enjoy a movie or a show, they are typically the ones who will copy the things they see in that show.  They may copy what a character says or does, or even what brand of soda they drink.  Celebrities in the television shows or movies are also influential to the teenage population because teenagers trust them and therefore trust the products they may be using. 

Ad Ananlyzing

The first contextual ad I saw today was one on Yahoo.com that was advertising a Dell computer.  The ad showed a butterfly to represent a spring 2-day sale. Prices were listed for certain computers and the ad said to hurry because this offer had an expiration date. The demographic market is males probably ages 35-45.  The ad emphasized the use of the computer for business and used terms suitable for adults that may not attract a teen. Some American Core Values that were activity and work. The ad emphasized that consumers would be the type of people to do much of their business work on these computers. The consumer will have the comfort knowing that this product is one that will make life more efficient so they can do their business work better. The brand of the product is Intel and Dell.  The computer has the feature of  a 19'' monitor.  Consumers can visit the website for more information. 

I think this ad is effective because it simply states descriptions of certain computers and it pulls at people to notice the great bargain price they are getting their computer.  "You won't be able to beat this price ever again because it is only a 2-day spring sale," is the message they are trying to throw across. People are always looking for the new technology and cheaper prices. The people that would buy a computer are usually a little sophisticated and may be smarter when it comes to which company to buy from, so all they actually want in an ad is the information about specific computers. 

One of the billboards that always catches my eye is the ad for Pepsi.  The billboard is actually quite simple, yet I do think it is effective in its simplicity.  The word LOVETC. is printed on the billboard and the logo of Pepsi is in the "O." The demographic for this ad would be young people age 18-25. One of the American core values would be humanitarianism because it is telling you to love, whether it is to love others or love Pepsi.  This ad is effective because it grabs your attention and it uses a transfer of emotion.  It is telling you to love and have emotions surrounding the idea of love and then transferring that emotion to Pepsi with its logo in the center.  

The radio ad I kept hearing was the Wendy's ad for their spicy chicken sandwich. This ad caught my attention with its ridiculous "ode to perfection poem" about their new sandwich. This ad appeals to the demographic of men age 15-25 because the poem was very immature for something an older adult would want to listen to. The main product a consumer is getting is the spicy chicken sandwich.  The quality is that it is made to perfection and the features are the condiments that are also put on the sandwich.  

I thought this ad was also effective because it made a direct order to listeners to come in and just try one of their new spicy chicken sandwiches.  The poem was humorous and caught my attention as well.  I think the ad may not be as effective because it is on the radio versus a television and you cannot see the sandwich, but it makes consumers aware of the product.