Product Placement in TV Shows and Movies

I think product placement on shows is one of the best ways for companies to advertise because the advertising is more subtle than commercials or print ads.  People feel connected to television shows and movies because they play off of human emotions to tell their story.  People relate to the emotions of the show and they feel comfortable with what they are viewing.  When people are hooked into the movies and the shows, they are generally going to respect the product usage on the show.  When likable characters are seen using a certain product, the viewer is going to associate the cool character with a cool product.  

Teenagers are especially prone to this type of advertising because of their intake of pop culture.  Teenagers love television and movies and they are always looking for that place to fit in in their life.  When they enjoy a movie or a show, they are typically the ones who will copy the things they see in that show.  They may copy what a character says or does, or even what brand of soda they drink.  Celebrities in the television shows or movies are also influential to the teenage population because teenagers trust them and therefore trust the products they may be using.