blog 7

I think that advertising to teenagers is one of the most influential forms of advertising.  Most teenagers have so much extra money to spend because they still live under their parents' roof.  Teenagers usually have jobs to earn money for the things they want.  They are always looking for the newest product on the market and the coolest new toy because they want to fit in and keep up with society. When teenagers are trying to find out who they are, they feel pressure from their peers and from society to conform and fit in. They will do whatever they can to purchase the newest pair of jeans or the latest ipod.  

Advertisers know that teens love television, so they will use shows to get their product out and known among teenagers. Television is capable because of advertisers.  The advertisers pay the networks for their commercials.  Even television shows are made for a specific kind of audience in order for advertisers to display their ads.  MTV is a channel that is virtually an advertisement itself.  The shows on the channel are cheaply made and many of them are advertisements that have simply become a show.  People enjoy the ads because they are entertaining.  People like to see things that are familiar to them or associate things that are familiar to the product.  Advertisers have the greatest influence on teenagers because of they are still learning and may be naive while they are trying to find who they are.